Harsh Roongta is a Chartered Accountant by qualification who has worked at senior levels in ICICI. In his last assignment with them he set up ICICI’s retail lending business from scratch in 1998. He quit to start off his entrepreneurial journey by setting up a retail finance market place – initially with Apnaloan.com and then Apnapaisa.com which he successfully exited in 2014. Harsh runs an fee only investment and tax advisory business and personally works with a select clients on their entire range of needs including portfolio and liability management, tax advisory, succession planning & financial and life coaching. He is a well known personal finance expert with regular columns in Business Standard, DNA, Hindustan times and appears regularly on personal finance shows on many TV channels such as ET Now, NDTV Profit, CNBC, Zee Business, etc.